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The Business Storytelling Podcast

The Business Storytelling Podcast

Top 14 content marketer Christoph Trappe and guests share tips on how to connect better with target audiences. Named a Top 5 storytelling podcast. a Top 50 podcast to listen to in 2021 and a Top 2.5 percent global podcast.

Over 400,000 downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels.

Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Tamara Burkett
Andy Crestodina
Scott Brinker
Seth Godin
Barry Schwartz
... and many more.

Produced by Trappe Digital LLC.

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Recent Episodes

March 20, 2023

BONUS: Banish boring headlines: Use a AI Headline Generator This Way

This is how I use a AI headline generator to come up with better headlines for my content, including blogs, emails, and even podcast episodes. Read more about AI content creation here: https://www.christophtrappe.com/tap-into...

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March 17, 2023

582: How to Stop Wasting Time on Ineffective Email Automation Practic…

Email marketing strategy consultant Jeanne Jennings joins me on this podcast episode of "The Business Storytelling Show" to discuss email marketing automation's do's and don'ts. Join us and connect with Jeanne here: https://e...

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March 13, 2023

BONUS: Stand out: The importance of a Favicon

A certain level of importance of a favicon does exist - especially now since the favicon shows up in Google search results. But what is a favicon and how do we create them? Here's a quick overview on site icons …

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March 10, 2023

581: How do modern marketers earn trust? A chat with Melanie Deziel

Melanie Deziel , author of "Prove it," joins me on this episode of "The Business Storytelling Show" to discuss the topic. How do marketers prove that what they are saying is true? Let's find out. Grab a copy of Melanie's …

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March 8, 2023

BONUS: How I use iPhone as webcam on Mac

I've started using my iPhone 14 as the webcam when recording my podcasts in Restream. The iPhone is simply mounted on a tripod mount, where my old camera used to be. Then just pick the iPhone's name in the video …

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March 6, 2023

580: How to build a brand that is crisis ready? A chat with Melissa A…

Melissa Agnes of the Crisis Ready Institute joins me to discuss how brands can be ready for crisis before it happens. This is not about crisis management once something happens but how brands can be more proactive. Join us an...

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